Financial Times AD
In uncertain times as countries face many global challenges, The Financial Times wanted to help their readers understand how world events like war and supply chain disruption are connected, helping them Make Sense of it All. We were commissioned to create a 30 second spot for TV and digital. They wanted to engage new readers with a dynamic brand spot, underpinned by their key creative message, ‘Make Sense of it All.
Role – Lead Creative & Animator
As lead creative I worked with a talented team of film crew, editors, producers and visual effects artists to bring together the final spot. We conceptualised the idea of expressing global topics in an eye to represent how macro events across the globe affect us all individually. After developing the narrative, I worked closely with the VFX artist to develop the final look represented in each eye, bringing the whole thing together with animated motion graphics to express the brand and key messaging.
On this project I learned a huge amount in how to manage and motivate a diverse team of talent, to achieve the final product.
