BBC Business Development Sizzle
BBC News commissioned us to develop a sizzle reel to highlight some of the key developments of the business over the previous year to potential partners. Tired of the traditional corporate B2B reel with captions and clips, they wanted to try something new. We developed a creative to integrate some of their key statements into news footage to ensure audience engagement. Working with a team of talented producers and editors, I developed a visual motion graphics style that was sympathetic to the BBC News brand.
Role – Lead Creative & Senior Motion Designer
My role as senior motion graphics designer involved working closely with editors to craft an edit and a selection of shots I could track motion graphics onto, integrating the graphics in the environment of the news clips. We then translated the final video to multiple languages for use around the world within the BBC.
