EI International Women’s Day
An animation commissioned by Economist Impact to empower women in agriculture on International Women’s Day. I worked with a talented team of producers and illustrators to script and visualise complex statistics and statements collected by the EI Food Security Index. We also produced a selection of static Infographic cards for the client’s social platforms.
Role - Lead Creative & Animator
My role began with interrogating the brief. I then worked with the team to conceptualise visual ideas to reflect the statistics and statements provided by the client. I then storyboarded the full animation to the script. I led a team of illustrators who brought complex topics and statistics to life. I animated the illustrations using Adobe After Effects, adding additional touches like depth of field and texture to embellish the final look.
Full Campaign
Throughout this project we were always conscious of retaining a cohesive visual style while adapting the creative so it was effective as multi-platform campaign.
